Topic: "Maximizing Employee Engagement through Communication Strategies"
Speaker: Lindsay Cosimano, APR, Director of Marketing and Communications at Nebraska Health Network
Lindsay Cosimano has more than 20 years of strategic marketing experience. She is passionate about building great brands and developing strong cultures.
She earned her Master of Business Administration degree from the University of Nebraska at Omaha and her undergraduate degree from the University of Kansas William Allen White School of Journalism. She is nationally accredited by the Public Relations Society of America and serves as director of marketing and communications for Nebraska Health Network.
Lindsay enjoys teaching and is an adjunct professor in the UNO College of Business. Active in the community, she serves on the Board of Directors for Lauritzen Gardens and is past chair of PRSA Nebraska, Nebraska Healthcare Marketers and WELLCOM.
"Maximizing Employee Engagement Through Communication"
Employee expectations around wellness and benefits have evolved, and our approach to how we communicate those benefits must change as well. Maximizing Employee Engagement Through Communication will explore the importance of thinking like a marketer when promoting wellness, key elements to include in your marketing communication plan, some common pitfalls to avoid and strategies to help you maximize employee engagement.
• Demonstrate the value and importance of marketing a wellness program
• Highlight traditional and non-traditional marketing strategies
• Provide specific resources you can use to maximize employee engagement
8:00 a.m. Check-in and coffee
8:15-10:15 a.m. Session and Small Group Discussions